Shop Talk: Teva Opens in FL … New Balance Heads To Barcelona

Teva Opens in Sunshine State
Teva bowed its first Florida branded retail store last week at the Orlando Premium Outlets at Vineland Avenue. “Orlando has a consistent warm weather climate, a travel-savvy community and is home to one of the brand’s key tradeshows, Surf Expo,” said Teva marketing director Erika Brakken, in a statement. “As a brand born on the water, it’s a natural place for Teva to introduce a retail experience.” In addition to showcasing a complete selection of Teva footwear, the store will hold consumer events such as video screenings, outdoor excursions and workshops.

French-Made: Rykiel’s Redesigned Boutique
Sonia Rykiel’s Boulevard Saint-Germain location has an updated look. Designed by M/M Paris, the 5,900-sq.-ft. Parisian boutique now features black wooden walls on the outside of the shop, which contrasts with the gray concrete on the building. The inside of the boutique showcases a newly merchandised sales floor and such nuances as Swarovski crystal and marabou feather and fur armchairs.

New Balance Grows Globally
Barcelona, Spain, marks the newest location for New Balance’s latest global experience store. The sports brand bowed a 4,000-sq.-ft. store on the city’s Rambla De Catalunya last month. The location takes inspiration from a stadium, track and arena. Designed by New Balance’s in-house team, the shop also features reclaimed materials from New Balance’s U.K. and U.S. factories, in order to play up the brand’s heritage in domestic manufacturing.

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