Shop Talk: Freda Salvador’s New Concept… Fleet Feet Hits 100

Freda Salvador Debuts Concept
For its entrance into branded retail, Freda Salvador recently launched in San Francisco’s Cow Hollow neighborhood. “The store is an organic extension of all that Freda Salvador stands for,” co-designer Megan Papay said in a statement. “The ambiance is designed to [complement] the daring, confident and free-spirited women who embody our brand and make it their own.” The 1,000-sq.-ft. store is decorated with a variety of reclaimed elements, such as 1950s-era terminal chairs from the San Francisco airport and a 19th-century filing cabinet. In addition to showing the Freda Salvador footwear collection, the spot is expected to showcase other artists and display and sell their work. “The open-armed support we’ve received by our community has exceeded both of our expectations,” said Papay, who runs the brand with Cristina Palomo. “Through this space, we have found a way to return the favor to a city that embraced us since day one.”


Fleet Feet Opens 100th
Fleet Feet announced on Thursday the opening of its 100th door, in Mount Pleasant, S.C. The store is franchised by Chris and Amy Minkel. “Our 100th store represents a huge milestone in the history of the company and for the industry as a whole,” said CEO Jeff Phillips in a statement. “We are thrilled to have reached the 100th-store landmark and look forward to changing lives in many more markets in future years.”


Steven Alan at Home
This week, Steven Alan bowed its first home goods store, called the Steven Alan Home Shop, in the Tribeca neighborhood of New York. The store stocks a variety of textiles, ceramics, apothecary, gardening tools, plants and furniture. The designer also introduced his capsule furniture collection in collaboration with Jason Pickens, called J. Pickens for Steven Alan. “Typically, many design stores are predictable and feel like when you go in once, you almost never need to go back,” said Alan in a statement. “This [store] is a quirky, eclectic assortment of things you want to buy, a space with both local and imported products from around the world. There’s a certain element of surprise, as the product will change frequently. Going in, you won’t necessarily know what you’re going to find, but you’ll always want to take something home.”

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