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Shoebuy.com Relaunches Site

Shoebuy.com has a new look.

The 14-year-old e-tailer unveiled its revamped Web and mobile sites on Monday. The refresh focused mostly on visual appeal, adding colorful product images and more intuitive navigational cues.

“The entire change was essentially about improving the customer experience,” said Shoebuy.com CEO Mike Sorabella. “We were very active in working with focus groups, including existing customers and prospective customers, in trying to learn what would interest them. It kept coming back that they were looking for a more visually engaging and appealing experience while maintaining ease of use.”

In addition to the main site relaunch, tablet and smartphone apps are currently in beta and set for a full launch in early 2014. “We will have the ability to send push notifications with the apps,” Sorabella said. “You don’t have to wait for the customer to come to you any longer; we can be a little more proactive. We really have a multiplatform strategy.”

He noted that October traffic on Shoebuy.com’s mobile site was up more than 100 percent over last year, while tablet traffic increased more than 50 percent.

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