Milestone: The Tannery’s Top 5

The Tannery has sold boatloads of shoes in its 40 years, but according to Sam and Tarek Hassan, five top sellers continue to define the store’s reputation.

Birkenstock Arizona
First carried: 1984
“[This look] continues to be an iconic style that resonates with consumers now as much as it did 40 years ago,” said Tarek Hassan. “The Arizona immediately says something about the person who is wearing them. [It has] a certain sensibility, a sense of simple styling and will not compromise comfort.”

Ecco Cross
First carried: 1992
“The Ecco Cross gave customers, for the first time, a polyurethane injected sole that offered comfort and support they had not yet experienced — all packaged in their iconic metallic-colored box,” said Tarek.

Frye Campus Boot
First carried: 1973
“It’s among the best representations of Americana in the 1970s. The bulky toe and chunky heel epitomized the attitude of the time,” said Sam Hassan.

Mephisto Match
First carried: 1990
“This was the first shoe from the company to come to the U.S. The Match had a European look with speed lacing, a cork footbed for arch support and latex soles,” recalled Tarek.

Nike Presto
First carried: 2000
“It was the first sneaker to be made with a stretch material. The shoe came in T-shirt sizes, [XS to XXL], and fit like a T-shirt. This sneaker presented a comfort and fit that was unparalleled at the time,” said Tarek.

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