DSW Inc. is moving into the luxury arena.
The Columbus, Ohio-based chain on Friday launched a luxury segment, called Luxe810, which spotlights high-end items at discounted prices. The new offering, which includes such labels as Gucci, Prada and YSL, will be available on the main site at DSW.com/luxe810.
“This new shopping venue gives us the opportunity to further differentiate our brand, while expanding our appeal to a broader audience,” DSW CEO Mike MacDonald said in a statement.
To back the launch, the firm will also open five Luxe810 pop-up shops in key urban markets. Seventeen DSW stores will also carry a limited selection of Luxe810 products.