City Sports is planting another flag in the Big Apple.
On Thursday, the Boston-based athletic retailer marked the opening of its third New York door — and its 22nd in the country — in Manhattan’s Financial District.
And this is only the beginning, according to City Sports CEO Edward Albertian.
“We’re looking at New York big time,” Albertian said. City Sports plans to add three to five stores a year going forward, and the New York metro area will be a big opportunity, with locations possible in both the city and surrounding areas such as Greenwich, Conn.; Long Island and Fairfield County in Connecticut.
The 11,000-sq.-ft, two-level location at 50 Broadway is City Sports’ largest store to date. It features more than 300 footwear styles on its second-floor shoe wall, and will be staffed to provide fittings and gait analysis.
According to running footwear buyer Greg Zuckerman, the ample space at the new location will let the retailer bring in more colorways and more premium shoes at higher price points. “Now that we have this open space and extra room, Broadway is going to be a place where we can really execute product stories to make them impactful,” he said.
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Other features will include a sports-bra bar, part of an upgraded women’s department; a full-service racquet sports department; and iPads to allow consumers to shop Citysports.com.