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Woolrich Inks New Footwear License

Woolrich Inc. will change footwear licensees for fall ’14.

The company has selected newly created Portland Product Werks of Portland, Ore., for a long-term, global licensing agreement to design, source and distribute footwear and slippers for men and women under the iconic label.

Prior to the contract, St. Louis-based Elan Polo held the slipper license. Final slipper product under this deal will be delivered for fall ’13.

According to Portland Product Werks co-founder and CEO Sean Beers, the new collection of upscale looks, retailing for $160 to $360 for shoes and $39 to $89 for slippers, will incorporate touches of Woolrich’s domestically made woolen fabrics, the earmark of the longtime brand. Woolrich has continually produced fabrics in its Pennsylvania plant and is largely recognized for its signature buffalo check design. Beers said that regardless of the season, wool is to be incorporated into each style.

“Wool is for fashion as well as its performance aspects,” Beers said about the fabric’s moisture-wicking properties. The wool, used for both shoe uppers and linings, will feature such patterns as stripes, solids and tweeds.   

The collection will focus on classic Americana-inspired looks such as utility and engineer platform styles for women. The slipper offering will include a series of traditional mocs. While the bulk of the line will be produced overseas, a capsule offering made in the U.S. is in the works. Beers added his firm also is seeking collaborations with other premium brands for select items.   

The new collection will deliver in July to better department, outdoor and independent shoe stores.

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