Wolverine World Wide Inc. has cause for celebration.
Next year marks the 100th anniversary of Wolverine’s Original 1000 Mile Boot for men. To commemorate the iconic style, the brand will issue an updated look, the Centennial 1000 Mile, for fall ’14. Detailed in American bison from the Horween Leather Co., the boot is produced in Wolverine’s U.S. factory and will retail for $400.
Christine Vernon, heritage sales manager for Wolverine, said fall ’14 will have a greater emphasis on the brand’s history in the work category. “It makes more sense for where we want the [collection] to go,” she said. “Men are looking for more authenticity and are getting back to basics.”
Tapping its archives for design inspiration, Wolverine also updated other classic men’s looks, such as the Winchester brogue boot and Wesley chukka, both detailed in new leathers. For women, new fall styles include a riding boot and buckle engineer style.
The brand will continue to offer its current selection, including leather sole wingtips and Chelsea boots for men. For women, brogue laceups and ankle boots are offered, in addition to an ongoing collaboration with apparel designer Samantha Pleet.
Wolverine’s No. 1883 collection of more moderately priced, trend-driven looks for men and women also will look different for fall. “It will be a little more tied to the Wolverine brand,” Vernon said about work-inspired looks such as the Dand, a lug-sole lace-up boot in waterproof leather.
However, stressed Vernon, No. 1883 won’t walk away from its loyal fashion consumers. “We will continue with trendier styles,” she said. “They are looks that [say] Wolverine, but are trend-right for that customer.”