A year after launching footwear, The Sak Brand Group is taking the category a step further.
The firm has added kids’ rainboots and a full tween offering to its formerly all-women’s Sakroots and The Sak labels for spring. It also brought on new designers for The Sak, as well as expanded both its design and sales teams for contemporary women’s brand Elliott Lucca.
The Sak Brand Group co-founder and CEO Mark Talucci said footwear has steadily increased in importance for the 24-year-old company, which is best known for its handbags but is striving to make a name for itself in shoes. “We are committed to being a footwear company,” he added. “Across all three of our [labels’] websites, footwear is penetrating 20 percent to 40 percent of our total sales.”
Many of the kids’ and tween shoes, retailing from $24 to $39, will mirror women’s product and include flip-flops, sandals and slip-ons in bright colors and bold patterns as well as the label’s signature crochet detailing.
Designer Salehe Bembury, former innovation designer at Cole Haan, joins The Sak’s footwear team. At Elliott Lucca, Diana Gartland, who previously served as a women’s footwear designer at Jimlar Corp., is now handling footwear design.
Talucci said the changes represent a deeper commitment to product across the board. The Sak Brand Group, which added jewelry though a licensing deal in fall ’13, is exploring similar options for home, eyewear, watches and swimwear, he added, noting the firm was upbeat heading into 2014.
“We plan to go global and invest a lot more in online — e-commerce, social media, online marketing — allowing us to reshape our image online with more control and more of an impact,” Talucci said. “We are confident internationally about our ability.”