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Slipper Sales to Remain Steady in 2013

Slipper sales took a dip in 2012, but the category should remain stable in 2013, said Marshal Cohen, chief retail analyst for The NPD Group.

“[Slippers] will continue to maintain their volume — not dip or grow,” said Cohen, noting that athletic footwear has recently been stealing sales from slippers. “[Consumers] are now wearing running shoes instead of slippers as casuals.”

Cohen also attributed previous sales of Ugg Australia slippers to the category’s recent overall decline. “People already have one or two [pairs of Ugg slippers],” he said. However, basic slipper styles sold through the mass-market channel will continue as a replacement business, he predicted.

According to NPD, total slipper sales for the men’s, women’s and kids’ categories totaled $1.52 billion for March 2012 through February 2013, a 6.5 percent drop from $1.63 billion in the year prior. Kids’ was the bright spot, with sales up 17.5 percent for the same period.

Slipper prices averaged $15.62 for the period. The bulk of total slipper sales during that time were through discount stores and mass merchants.

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