Seven for All Mankind has joined forces with New York-based GMI USA Corp. for a fall ’13 men’s footwear launch.
The global licensing deal took effect in January, and the shoe styles, which correlate with the label’s men’s apparel, are slated to retail at Seven for All Mankind stores.
The addition of a men’s category is part of the growth strategy for the firm, which features men’s, women’s and kids’ denim, as well as a line of sportswear, sunglasses and belts. GMI will handle product development and distribution.
“We are excited to reinvigorate the contemporary footwear landscape,” Seven for All Mankind President Barry Miguel said in a statement. “GMI is highly respected in the fashion community and shares our passion for creating high-quality products that have that modern aesthetic.”
Added GMI CEO Stefano Maroni, “I’m impressed with how [Seven for All Mankind] has evolved. … Ultimately, the goal is to please our consumer and keep them intrigued with the brands.”
The deal’s impact on New York-based licensee Schwartz & Benjamin — which handles women’s footwear under the Seven for All Mankind label — is unclear, but a spokesperson for Seven for All Mankind told Footwear News that the brand would continue to work with Schwartz & Benjamin through the summer and then “re-evaluate” the partnership.
Schwartz & Benjamin could not immediately be reached for comment.