Puma has signed Kansas City Chief’s running back Jamaal Charles to a two-year contract to be one of the faces of the brand’s training category for men.
The former track star, who does Crossfit and DJs in his off hours, will work with Puma on social media programs, beginning with a “Get to Know Jamal” series of weekly videos that kicks off next week. He will also be featured in the brand’s “Nature of Performance” campaign and will give input on the testing and development of future product.
“We are very excited to welcome Jamaal Charles to our men’s training team,” said Jay Piccola, president of Puma NA, in a statement. “His speed and agility is unmatched, which ties perfectly to what we stand for as a brand. Jamaal brings a great mix of athleticism and personality to our already strong roster.”
Added Charles: “I’m excited to be working with Puma. The brand represents a lot of the things that are important to me in my daily life, be it training in the gym or on the track, or through style and music. It’s a natural fit for my lifestyle.”
Other Puma training athletes include sprinter Usain Bolt, Minnesota Vikings wide receiver Cordarrelle Patterson, BMX and rally driver Dave Mirra and U.S. national soccer player Maurice Edu.
The first athlete signed to the training team, Aaron Hernandez of the New England Patriots, was dropped after he was implicated in a murder investigation in June.