Nike to End Production of Livestrong Line

Nike is distancing itself even further from Lance Armstrong.

The Beaverton, Ore.–based athletic firm said Tuesday that its line of Livestrong-branded products will no longer be made after holiday ’13. But a Nike spokesperson noted the company will continue to fund the nonprofit organization directly.

According to the Livestrong foundation, Nike helped raise more than $100 million for the organization since 2004.

“The Livestrong Foundation is deeply grateful to Nike not only for the time and resources it invested in helping us improve the lives of people affected by cancer today, but also the creative drive it brought to our 9-year partnership,” the foundation said in a statement released Tuesday. “While the Foundation created and owns the Livestrong brand, Nike shone a spotlight on the spirit of courage and resilience it represents.”

Nike terminated its contract with Livestrong founder Lance Armstrong in October, after the cyclist was accused of using performance-enhancing drugs. The disgraced cyclist also stepped down as the foundation’s chairman last year.

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