Native Shoes has new owners and a fresh commitment to the U.S market.
The Vancouver, British Columbia-based company, known for its lightweight EVA shoes, has been acquired by a small group of investors led by Scott Hawthorn, one of the brand’s founders. (It was formerly owned by a group of private investors.)
Hawthorn, already the acting CEO, will become the permanent CEO, effective immediately.
The brand also has hired Darren Hawrish as president. The former CEO of No Limits Sportswear will oversee all sales, marketing, finance, operations and production for the firm.
In addition, Native is creating a board of directors to include Hawthorn and John Vance, president and CEO of Freewaters and a longtime Native adviser.
“Having a strong leadership team and a board structure will empower the company going forward,” Hawthorn told Footwear News.
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He added that the new structure lets the brand focus on the fundamentals and provide better service to its distributors in 45 countries.
“Our primary focus is building the brand through sales in America and also bolstering the overseas relationships with our distributors,” Hawthorn said, noting that the brand expects to soon sign a sales agency for adult product in the U.S. “We see the brand as something that can be for everybody — adults as well as kids.”