Media Bank: Weitzman Reteams with Kate Moss… Inov-8’s Social Campaign

Weitzman’s Model Behavior
Stuart Weitzman reteamed with supermodel Kate Moss for his spring ’14 campaign. Moss, who also wasfeatured for fall ’13, appears in a series of stripped-down ads showing the designer’s sleek, minimal footwear. Photographed by Mario Testino, the image just released introduces the new strappy sandal style The Nudist. The international campaign launches in the U.S., Europe and Asia, and will also include behind-the-scenes footage of the shoot at Stuartweitzman.com.

Ted Baker’s Circus Act
Ted Baker released on Tuesday a new video in advance of its spring ’14 advertisements. The teaser clip, “Get in on the Act,” takes viewers to the circus, and new images also put the clothes and shoes center stage, as the collection focuses on whimsy and spectacle. The video is available on Ted Baker’s YouTube channel.

Inov-8 Gets Social
Running shoe brand Inov-8 celebrates its 10th anniversary this year with a new social media initiative celebrating its roots. Wayne Edy founded the company in 2003, and in the new digital ads, which launched last week on Inov-8’s YouTube channel, he describes the birth of the label and idea. The film is part of the larger #inov8Decade campaign on social media.

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