Media Bank: Rider Sandals’ Surfer Dude … Under Armour Vaults Into Gymnastics

Hang Ten
Surf’s up at Rider Sandals. The Brazil-based brand, owned by Grendene SA, has added another name to its sponsorship list: professional surfer Willian Cardoso. “We are thrilled to welcome Willian onto our team. His Brazilian background embodies the Rider way of life, and he is the ideal brand ambassador,” Angelo Daros, VP of marketing, said in a statement. Up next, Cardoso will head to Australia, South Africa, Hawaii and California for competitions. Last year, Cardoso was ranked 33rd in the 2012 Men’s World Ranking. Said Cardoso of the partnership, “I really identify with the brand and what it stands for, and I’m very proud to have this association with Rider.”

Balance Beam
Under Armour adds a new sport to its lineup with its latest deal. The Baltimore-based company partnered with USA Gymnastics to outfit the athletes, coaches and staff with apparel, footwear and accessories. “As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation,” said Matt Mirchin, SVP of brand sports and marketing, in a statement. The sponsorship will continue through the 2020 Olympic Games.

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