Media Bank: OP Makes Waves

OP unveiled its spring/summer advertising campaign this week, and it once again boasts some star power. The shots feature “Twilight” star Kellan Lutz and actress Katrina Bowden, most recently of “30 Rock.”

The actors participated in several setups at the beach and took part in such activities as Frisbee and hula hooping, all while sporting OP gear, which is sold exclusively at Walmart.

“This was such a fun campaign to shoot with Kellan and Katrina. Between the beautiful beach and our gorgeous talent, it was a picture-perfect day,” Dari Marder, chief marketing officer for Iconix Brand Group Inc., owner of OP, said in a statement.

The ads will be featured in May magazines, as well as in outdoor placements and online at Op.com.

Previous faces for the brand include Ashley Tisdale, Cory Monteith and Sarah Hyland.

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