Media Bank: Danner Celebrates America… Durango’s Star Search

Commercial Time
Danner Boots is heading into fall with a new national media campaign titled “An American Tradition.” It will include three TV commercials — “The Workman,” “The Huntsman” and “The Serviceman.” In addition, the campaign features digital media on major hunt, military and sports websites, in-cinema ads at select military bases and targeted radio and billboard placements. The brand also will advertise in key hunt print media.

The initiative follows the release earlier this month of “The Trembling Giant,” a documentary film produced by Danner Boots, Gore-Tex and the Rocky Mountain Elk Foundation. It follows three groups of elk hunters at Winterhawk Outfitters in Colorado’s Flat Top Wilderness. Public screenings will take place at locations across the western U.S, hosted by select Danner retail partners, through Sept. 6.

Durango Makes Music
Durango is star searching. Hopeful singers and songwriters can enter the Nelsonville, Ohio-based brand’s Sole Performer contest through Sept. 1 by posting a video of an original song on Durangoboot.com/soleperformer.

The grand prize winner will receive the opportunity to sign an appearance contract with Durango, be in the brand’s marketing materials, participate in a Carnival Music co-writing session and receive feedback from music industry professionals. In addition, the winner will be gifted three pairs of Durango boots, a Grand Orchestra guitar and $10,000.

Contest judges include Tanya Welch, senior director of marketing for Sony Music Nashville, and recording artist Sarah Darling.

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