Crocs is giving millennials a reason to kick back and relax. The Niwot, Colo.-based brand declared Sept. 28 International Comfort Day, after a national Wakefield Research report stated that people ages 18 to 34 are the most uncomfortable generation. As part of Crocs’ initiative this Saturday, retail stores throughout the Americas, Europe and Asia will offer consumers a 20 percent discount. The company also will donate 20,000 pairs of shoes to individuals in need.
Reebok is ready to get physical. In a move to reconnect with its roots in the 1980s and ’90s aerobics movement, the sports brand has partnered with fitness programmer Les Mills. The collaboration has produced a short film, titled “Revolution,” that released on Reebok.com last week and illustrates the evolution of studio fitness through the 1980s to today. According to the brand, more initiatives from the new partnership will be announced soon.
Timberland is bringing some lightheartedness to the workplace. For the brand’s Pro line of workboots, advertising firm The Martin Agency created a range of TV spots that depict industrial “work fails.” “The idea behind the campaign is that your feet are the foundation for everything you do,” said Jordan McConnell, a representative for The Martin Agency. “If they hurt, your entire body hurts. And that can be distracting, causing you to make mistakes on the job.” The ads debuted this week on a variety of cable networks, and microsite Stayonyourfeet.com also launched in conjunction with the commercials.