Media Bank: Bongo Taps Lucy Hale… Madden Goes Disco

Pretty Woman
Lucy Hale is back at Bongo. The “Pretty Little Liars” star once again will be part of the upcoming spring campaign for the juniors’ brand, following her appearance last year with co-star Ashley Benson. “Lucy has become part of the Bongo family. She is a great partner and has authentically embraced the brand,” said Iconix Brand Group chief marketing officer Dari Marder. “We’re excited to be working with her another season.” The ads, shot by Terry Richardson, will appear in March issues of fashion magazines, as well as online and at select Sears and Kmart stores. Additionally, Hale will put in some in face time for the brand, with personal appearances at Bongo events this year. 

Steve Says
Steve Madden has Saturday night fever. This month, the brand releases in all its branded retail locations the latest issue of Steve Madden Mag, featuring a “Dirty Disco” theme. The campaign, shot by photographer Kareem Black in New York at Pink Elephant nightclub, showcases men’s and women’s footwear with a focus on glitter, embellishments and sky-high looks. The publication will coincide with the release of online components that include behind-the-scenes videos and photos.

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