Deckers Taps Jeffrey Bua for Teva

Teva has a new head.

The outdoor brand, a division of Goleta, Calif.-based Deckers Outdoor Corp., has named Jeffrey Bua to the brand president role. Bua, who most recently served as president of Deckers’ chef footwear brand Mozo, replaces Joel Heath.

Heath has left the brand to pursue other opportunities.

“Jeff has demonstrated the ability to take brands to the next level during his 30-plus year career in the footwear industry. Over the past several years we’ve made good progress re-positioning the Teva brand to attract a younger, more active consumer. Jeff’s broad range of experience will be incredibly valuable as we look to leverage the brand’s sandal heritage to create new growth vehicles within the outdoor space,” Angel Martinez, Deckers president, chairman and CEO, said in a statement.

Bua has served as Mozo brand president since 2011. Prior to joining Deckers, he held positions in footwear companies including RG Barry Corp., Hi-Tec Sports, Reebok and Umbro.

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