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Data Bank: Athletic Market by the Numbers

FN’s latest data page gives a quantitative view of some of the hot topics in the athletic industry, from brands with the most social media clicks to the average price of sneakers.

45: New product launches at Foot Locker in November
Source: Foot Locker

80 million: Number of millennial consumers in America
Source: The NPD Group Inc.

20%: Growth of the fashion basketball category in September
Source: SportsOneSource

$68.80
: Average U.S. retail price of a pair of men’s sneakers in 2012
Source: SportsOneSource

28
: Number of signature sneakers in the Air Jordan line
Source: Nike

11 million: Views on YouTube for Nike’s latest “Just Do It” ad
Source: YouTube

13.2 million
: Viewers who tuned in to “Monday Night Football” on Oct. 28
Source: Nielsen

37.2 million
: “Likes” for Converse, the top footwear brand on Facebook
Source: Facebook

2,000
: Number of pairs of special-edition Yohji Yamamoto x Adidas F50 soccer boots produced
Source: Adidas

183,411: Total combined Twitter followers for the sneakerheads profiled in this issue
Their buddy, Victor Cruz (bottom, right), has 363,575
Source: Twitter

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