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Buzz: Durango’s First Pop-up, The Sak’s Typhoon Relief

Pop Culture
Durango has debuted its first pop-up shop in the Fairfield Commons Mall in Dayton, Ohio. It will be open through Feb. 28, 2014, offering a wide range of footwear for men, women and children. It will also showcase Durango’s new leather accessories and apparel under the Durango Leather Company label. “The pop-up shop is a great way to do a test run of new products and see firsthand what our customers are really responding to,” said Liz Horn, SVP of marketing for parent company Rocky Brands. “We are excited to test this concept and interact with our consumers in a new way.” Promotions will include the chance for consumers to win free boots every Friday through February simply by signing up at the store.

Typhoon Relief
The Sak Brand Group is joining the myriad footwear brands reaching out to aid survivors of Typhoon Haiyan in the Philippines. The firm has donated 6,000 pairs of shoes, including nine styles from its lines The Sak and Sakroots, to the charity Soles4Souls.

Pazolini Propagates
Carlo Pazolini is continuing its rapid retail expansion. The Russia-based men’s and women’s footwear retailer is planning to open its third and fourth Manhattan locations over the next few weeks. The stores, located on Third Avenue and Madison Avenue, were designed in partnership with Milan-based Takeda Katsuya Design. They feature vintage-inspired fixtures juxtaposed with modern materials. Carlo Pazolini footwear, handbags and accessories retail from $175 to $450, and the label has more than 230 international retail locations.

Active Partners
Commerce, Calif.-based Fam Brands has inked its first licensing agreements for the Marika brand of active and yoga wear. Hackensack, N.J.-based SG Footwear will manufacture footwear, and New York-based Wiesner Products will produce hosiery. Footwear will focus on wellness and include performance training, fitness studio and sport-active lifestyle product. Retail prices range from $25 to $60. Hosiery from Wiesner Products will include socks with contoured arch support, double-layer cushioning and seamless toes. Retail prices range from $6 to $18. Both collections will bow for holiday ’13.

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