Comfort shoe designer Dana Davis is back on the scene. After a three-season hiatus, she will collaborate with St. Louis-based Brown Shoe Co. for her fall ’14 collection.
According to Brown Shoe, the company will assist Davis by providing access to its sourcing expertise, as well as its suppliers and production resources. Davis will continue to oversee design and sales from her Los Angeles headquarters.
“I do comfort in a different way, making us a good match,” said Davis. “They can teach me so much more.”
Prior to teaming up with Brown Shoe, the designer briefly worked with New York-based The Adoni Group for her fall ’12 collection.
With this new support system, Davis said she will be able to expand her collection to include casuals, along with her signature dress styles. She also aims to bring down prices, with an entry price point of $295, compared with $395.
“We are not going to lose our dressier slant,” said Davis. “However, trends are going in a more casual direction, and we need to stay within the trends.”
The designer will continue to incorporate her proprietary comfort technologies throughout the line, including full orthotics lasted into the shoes.
And as with previous collections, all footwear will be produced in Italy. “We’re excited to be working with our existing factories,” said Davis. “The quality and product will remain the same.”
Brown Shoe declined to comment on the financial details of the new deal.