Bebe is breaking back into the footwear business.
The company, which previously held a licensing agreement with Titan Industries, inked a new global deal with Aldo Product Services, a division of the Aldo Group, to design, manufacture and distribute footwear under the Bebe name.
The collection will mirror Bebe’s feminine aesthetic and include a range of lifestyle looks including sandals, closed-toe silhouettes, flats and boots, with an average retail price of $129. Spring ’13 distribution will be focused on Bebe stores, with fall ’13 product available to select department and specialty stores worldwide.
“Aldo’s undisputed reputation and global track record makes it the ideal partner for Bebe as we advance to take our footwear offerings to the next level,” Bebe CEO Steve Birkhold said in a statement. “The team at the Aldo Group understands the Bebe woman and has proven its ability to produce trend-right shoes of the highest quality and value to meet our customers’ increasing style demands.”
Added Nicholas Matire, GM for Aldo Product Services, “Aldo Product Services is very excited to became the exclusive and global licensee for Bebe footwear. We believe strongly in the revitalized direction of the brand.”