Blake Brody enters the comfort category this fall with the debut of her Ballerinas Collection of high-end ballet flats.
The footwear designer first stepped into the shoe market in 2009 with her In-Studio Footwear line, a series of performance looks designed for wear during studio activities such as Pilates and yoga.
Now, Brody is adding of a series of ballet silhouettes for an eponymous line. “It’s a natural extension of the brand,” explained Brody. “It takes the concept of wellness and movement out of the studio and onto the street. It’s a ballerina [shoe] that’s good for you.”
Brody tapped Louis Galli, the podiatrist for the Rockettes and an expert in dance health, to help develop a construction that features a gentle lift in the heel and reinforced steel shank for stabilization. Inside, the cushioned footbed has padded arches made of regenerated Poron and an antimicrobial lining that wicks moisture and prevents odor. Soles are made of natural recyclable rubber with raised curves around the sole for greater stability.
For the collection, Brody said she paid as much attention to the collection’s fashion as its comfort aspects. Produced in Italy, the five-pattern line incorporates printed velvets, tweeds, faux leather and suede.
Targeted to fashion and vegan boutiques, better comfort independents, high-end department stores and e-tailers, the line retails for $275 to $305. Delivery is slated for July/August.