Wanted Shoes is working on expanding its customer base. In spring ’14 the New Jersey-based juniors’ brand will launch the all-leather sister line W by Wanted. The company aims to create brand buzz for W and the core line through several print ad campaigns slated to launch this year.
The main Wanted brand, which retails for $50 to $90 at DSW, Zappos.com and Wantedshoes.com, takes inspiration from across the globe for the fall ’13 collection.
“Inspiration is everywhere, but people watching on the streets of New York City to Hong Kong from the quirky to the sophisticated, there’s always a look that inspires,” said designer Alan Bongo, who started with the company six years ago.
Here, Bongo talks about the brand’s major moves ahead and staying one step ahead of the competition.
1. What are plans are in store for 2013?
AB: Our biggest project for 2013 and beyond is to continue to elevate our brand image and design through trend research, quality control, advertising and creative.
2. How do you handle competition in the juniors’ market?
AB: It’s a priority of ours to give our customers the best styling, quality and delivery at an aggressive price point, in order to stay above the competition.
3. Looking back, what were a few of the brand’s biggest accomplishments in 2012?
AB: Brand recognition by international magazines has been a profitable and fulfilling accomplishment. To have support from the industry’s leading trendsetters has proved to us that we are making the right decisions in our image and design. We have also embarked on expanding our line into luxury leather with our W by Wanted brand.