Mojo Moxy might still be considered a young gun, but that’s not stopping the brand from planning for expansion. The Milwaukee-based juniors’ footwear company opened a New York showroom last year and now is gearing up to launch an e-commerce site for fall.
Current trends for the label include everything from vintage and romantic looks to punk, including studs and hardware on boots. Currently, the main line sells at Zappos.com, Von Maur and Victoria’s Secret, as well as stores in more than 20 countries internationally.
“We have many opportunities to grow with our existing retail accounts and to add new accounts,” said CEO and President Ron Owens, who co-founded the brand with SVP Gary Van Ackeren in 2010. Here, Owens sounds off on the year ahead and avoiding repetition across its brands.
1. What were some of the company’s biggest steps in 2012?
RO: This past year showed significant growth in the international sector, as well as the domestic market. The opening of our beautiful new showroom and office in New York has helped us better service our major accounts and put us in a better position for future growth.
2. What’s on deck for 2013?
RO: We have very aggressive growth plans for 2013, and much of our business is focused on e-commerce. We will continue to overhaul our own website, adding several new features to present more social media, brand information and interaction with the Mojo Moxy consumer. We will begin selling direct to the consumer from our site for fall this year.
3. How do you maintain a singular vision for Mojo Moxy and sister line Dolce by Mojo Moxy?
RO: We make sure we have no duplication of product or materials in a particular label. It takes more work to develop new product to eliminate duplication because it’s much easier to take the same style down to a lower price point. But we feel when you do this, you ultimately hurt your brands.