3 Questions for Old Navy’s Adrienne Powell Enering

It won’t be long before retailers will be decking the halls for the holidays.
Old Navy recently previewed its holiday collection, including some standout children’s shoes, adorned with menswear fabrics, bows, glitter and other grownup details.
While the brand’s top division is women’s, Old Navy’s kids’ department is an important part of the store’s family appeal. Emphasizing affordability and accessibility in children’s’ footwear, the company hangs its shoes for the ease of completing outfits, and uses vegan leathers and fabrics to keep prices around $25.
Here, Old Navy’s senior designer for kids’ and baby accessories, Adrienne Powell Enering, shares her thoughts on the holidays and the challenges in designing for children.
1. What was the inspiration for the Old Navy kids’ holiday collection?
Holiday this year was all about combining classic silhouettes with interesting styling details, rich materials and unexpected color pops. For example, menswear fabrics such as herringbone and tweed in a classic high-top sneaker silhouette for boys. In kids’ and baby accessories, we generally look to the adult market for overarching trends, materials and styling details. We then take those elements and turn them into “I can’t leave the store without that because it’s so cute and I have to have it” items for mom and her kids.
2. What’s the biggest challenge in creating children’s shoes?
The biggest challenge we have in our business is making our mark in the footwear world and showing our customer that we have the perfect shoe to complement any outfit, whether it’s a studded party flat or athletic performance sneaker. With such iconic footwear brands out in the market, we are challenged to create the must-have shoes that are affordable, unique and elicit that Old Navy cool.
3. Do you have a shoe you’re just loving for the holidays?
We are over the moon about our sneakers this year. We love the idea of a sneaker for every occasion. I believe this idea really speaks to the heritage of Old Navy. Taking classic, familiar items such as sneakers and putting them through the quirky, fun, Old Navy filter, adding fresh energy and casual cool. Whether it’s pairing luxe menswear fabrics with a classic skate high-top or adding glitter details to a heather-gray high-top for the tomboy, who still appreciates the power of sparkle.

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