Dolce Vita is ready to ring in the New Year.
The New York-based brand, founded in 2001, continues to develop its core line with an eye toward quality and fit, said Dolce Vita head designer Megan Key. Key also works closely with Monique Rivera, who leads the design team for sister line DV by Dolce Vita.
“[This year] we allowed ourselves the time to step back and reconsider our girl — what she’s looking for and how best to design for [her],” she said. “We want to create comfortable, covetable styles that are unlike anything else on the market.”
As a result, Dolce Vita plans to focus on menswear-inspired looks for fall ’14, with a nod to the 1990s.
The line, which sells for $75 to $250 at retailers including Shopbop.com and Urban Outfitters, also is working on its international push. Currently, the collections sell overseas in such countries as Canada, Australia and New Zealand.
Here, Key talks obstacles and company resolutions for 2014.
1. What is your strategy for expanding brand awareness?
MK: Today’s girl is well-informed, stylish and super-smart. Between the countless in-store and online scenarios, she essentially can shop for whatever she wants, whenever she wants. Relevancy and awareness is key. We aim to grab her attention and stay top-of-mind first, through phenomenal product with great design, quality and construction. We work to bring her details and styling you can’t find anywhere else, and comfort and fit. That, and we’ve been told we throw a really good party. So we’re focused in 2014 on finding ways to invite our girl to come have a little fun with us in cities all over.
2. What was one big obstacle you faced this year?
MK: We went through the nerve-racking exercise of switching some areas of our supply chain. There’s always some risk in that, but it’s necessary from time to time, and we are very happy with the results.
3. Any New Year’s resolutions for the company?
MK: We’re committed to thinking about the entire Dolce Vita experience in 2014 and beyond. Our reach extends beyond our shoes and includes a stellar clothing line, so our design teams will be working in tandem to ensure we’re delivering inspired, cohesive collections. Our biggest resolution is to deliver pieces that become beloved wardrobe staples.