Two Ten, Soles4Souls Launch Sandy Relief

Two Ten Footwear Foundation and Soles4Souls are moving fast to aid victims of Hurricane Sandy.

Two Ten said Tuesday that after initiating a large-scale response in the wake of Hurricane Isaac in August, it is launching a major effort for Sandy victims.

“A total of $41,745 was distributed to 144 families following Isaac, and we expect this amount to pale in comparison to Hurricane Sandy,” said Kate Alley, director of programs and scholarship for Two Ten. “The storm covered a much wider swath of territory and left destruction in many Mid-Atlantic and Northeast states. According to The Red Cross, an estimated 60 million people will be impacted by this devastating storm. Two Ten knows many of those people are in the shoe industry and will turn to us for help.”

While Two Ten’s offices are located in Massachusetts and its own staff was affected, the group responded immediately following the storm. It already has sent communications to footwear companies in the storm’s path. (Two Ten can help with financial assistance for food, clothing, emergency supplies and short-term housing needs. It also provides crisis counseling and information and referral services.)

“Natural disasters require immediate response and Two Ten is a first responder,” said Neal Newman, president of the organization. “Once shoe people call us, they can count on help — help provided by a generous industry.”

Soles4Souls, meanwhile, is seeking clothing and shoe donations for victims of the storm. “The focus right now is on rescue, but hopefully it will soon turn toward restoration and rebuilding,” said Buddy Teaster, the group’s new CEO. To donate, email Brendan Purcell at brendanp@giveshoes.org.

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