×

FN Pick: Tom Brady Towers in NY

Ugg Australia has big plans — some might even call them larger than life. In the lead up to New York Fashion Week, Fashion’s Night Out and the unveiling of Macy’s giant footwear department, the Deckers Outdoor Corp.-owned brand captured some attention in Manhattan last week with a building-side painting of Tom Brady, the face of the label. The towering advertisement, located diagonally across from Madison Square Garden, is 225 feet tall and 88 feet wide. Will it ignite sales or fuel the local sports rivalry with New England? Either way, it got people gawking.

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content