Yoox Group wants a bigger piece of the luxury footwear pie.
This week, the e-tailing group launched Shoescribe.com, an online store completely dedicated to footwear.
The site carries more then 100 brands, from top designers to niche labels, including Alexander Wang, Marc Jacobs, Proenza Schouler and Sergio Rossi among others. It also offers special services to annual subscribers, such as shoe repair assistance, dedicated customer care and one-year free shipping benefit.
“From our twelve years of experience in e-commerce, we know shoes are the undisputable bestsellers globally,” stated Yoox Group founder and CEO Federico Marchetti. “As such we wanted to dedicate an online space entirely to shoes but also to really focus on service and a unique way to shop online.”
In addition, Shoescribe.com, which also sell a wide range of items related to shoes, such as books, shoe-care products and design pieces, features editorial content with contributions from fashion personalities, such as Hollywood stylist Arianne Phillips, who edited the website layout for the launch.