NEW YORK — Sam and Libby Edelman are hitting Target stores.
In a unique move, the couple, together with parent company Brown Shoe Co., will relaunch their storied namesake label exclusively with the department store next May.
“Working with Target is a way for us to elevate Sam & Libby,” said Sam Edelman, co-founder of the brand and president of the Sam Edelman Shoe division at Brown Shoe, which acquired Sam & Libby from The Jones Group Inc. in September.
He added, “We look forward to watching [Sam & Libby] evolve and are thrilled that our designs will reach an even wider audience.”
Edelman noted that the couple is working hand-in-hand with Target to create a collection that has impact.
“The look and feel of the assortment will change with each season to ensure we remain relevant with the trends, but the essence and spirit of the brand will continue to be the same,” he said. “It’s about inspiring women to explore fashion and add an element of newness to their look.”
The relaunched collection will debut with 20 styles including sandals, wedges and pumps, as well as a selection of flats. The footwear, which will carry price points starting at $25, is slated to hit all of Target’s U.S. doors and its e-commerce site, which will have an expanded selection of colors.
Target’s SVP of apparel and accessories, Trish Adams, lauded Sam and Libby Edelman as “pioneers in the footwear industry” and said the brand is a fitting addition to Target’s mix. “[The] partnership delivers the designer fashion and affordable prices [that are sought out by the Target consumer],” she said in a statement.
“What a wonderful opportunity to take our namesake forward, giving it our sensibility for the new contemporary woman,” added Libby Edelman, fashion director of Sam & Libby.
“We are excited to design lifestyle product translating new fashion trends for the woman who already loves us and the one who wants to get to know us,” she said.
Brown Shoe President and CEO Diane Sullivan was also upbeat about the deal. “Sam and Libby have an incredible understanding of the women who wear their shoes,” she said. “They not only know what is relevant [to their customer] but they also know how she thinks and feels about fashion, and this is how they always manage to capture her imagination. Sam & Libby for Target will be no different.”
Sam Edelman Shoe originally bowed Sam & Libby in 1987 and sold it to Maxwell Shoe Co. in 1996 (Jones Group acquired Maxwell in 2004).
For more on Edelman’s standout year, see “Grand Sam” on page 44.