Shop Talk: N.D.C. Expands … Peak Comes to U.S.

N.D.C. Bows Three
After successful launches in Brussels and Paris last year, N.D.C. recently opened two new stores — and a third is on its way. In January, the brand bowed a shop in Berlin, followed by another in Lille, France, earlier this month. The third door is slated to debut next month in Munich. The stores are designed to reflect the brand’s rugged-yet-refined image, with rough wood, rusted metal, white walls and subtle lighting. For his part, Thomas Vulliez, GM of the company, said the timing was right to expand its branded store base. “Knock on wood, but we haven’t felt the tough economy,” he said. “[And] we feel that the mono-branded [stores] help us convey our philosophy and service to our loyal customers.”

Peak Enters the U.S.
Peak Sports has hit the States. The China-based sporting goods retailer recently opened its first U.S. store, in Los Angeles. The shop stocks an assortment of footwear, apparel, sporting goods and accessories. And to help raise awareness for the Peak Sports name, the retailer has signed a multiyear agreement with the Miami Heat basketball team. Under the terms of the deal, Peak signage will be visible on the court, and the retailer will be featured during select home games when it sponsors the “Peak Performance Play of the Game.” Peak CEO Xu Zhihua said he was certain the exposure would help raise the company’s profile. “I am confident this partnership will bring improvement to and growth in many aspects of our brand,” he said in a statement.

Vans Goes Vinyl at SXSW
Vans is headed to the Lone Star State. The brand has announced plans to open a pop-up store, in partnership with Austin-based sneaker shop Nice Kicks, during the SXSW Music Conference & Festival, scheduled for March 13-18. Called “Vulcanized Vinyl,” the shop will release limited-edition pairs from some of Vans’ popular music-themed collaborations, such as its project with Iron Maiden. In all, five collabs will drop during the festival.

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