Keen Gets to Work
Keen is on the move. The company this week reopened its Keen Garage PDX store in the first floor of its new headquarters in Portland, Ore. The 4,000-sq.-ft. store features more than 300 Keen footwear styles, bags and socks. It also has a variety of interactive elements, as well as reclaimed decorative items, such as street signs. A highlight of the store is a “gravity chute,” a slide that allows store associates to move shoe boxes from the mezzanine stockroom to the cash register in a playful fashion. “The Keen Garage is a place for current and future Keen fans to gather and experience the brand in its entirety,” Christa DePoe, VP of global online and retail, said in a statement. “Our philosophy is that [the] more we engage directly with our fans, the better we can be.”
Choo Dashes to Dover
Jimmy Choo is getting in touch with its masculine side. The company is prepping to open a new men’s store in London at 35a Dover St., just two blocks away from its Bond Street location. The new 1,200-sq.-ft. shop will spread across two floors and house a complete assortment of Jimmy Choo men’s shoes and accessories, including bags, belts, scarves and small leather goods. The store will replace the existing Jimmy Choo men’s unit in Mayfair’s Burlington Arcade. “We are thrilled to be opening a new men’s standalone store in Mayfair, the spiritual home of the Jimmy Choo man,” said Pierre Denis, the label’s chief executive. “Dover Street is fast becoming a shopping destination for luxury fashion and cutting-edge designers. The store is an exciting next step in the growth of Jimmy Choo Men.” The estate agents Savills in London said the brand signed a 10-year lease on the space and per annum will pay 130,000 pounds, or $209,300 at current exchange. The brand has women’s stores on Bond and Sloane streets, and at the Westfield London shopping mall. — Samantha Conti
Del Toro Bows Its First
Del Toro is ready for retail. The luxury lifestyle label recently bowed its first branded boutique in Miami’s Wynwood Building. “Wynwood is filled by amazing art from talented local artists, and I am happy to be a part of the Wynwood community,” creative director Matthew Chevallard said in a statement.