Shop Talk: Choo in San Fran… Ugg Expands in NYC

Choo Heads Bayside
Jimmy Choo has opened shop in San Francisco. The 1,700-sq-ft. store, located on Geary Street, debuted on Nov. 15 with a selection of the brand’s shoes, as well as handbags, small leather goods, belts, sunglasses, fragrance and other accessory items. The interior was designed to call to mind a vintage 1940s boutique, with lush seating, mirrored tables and a crystal chandelier. “We are delighted to open our Geary Street store,” Jimmy Choo USA President Brian Henke said in a statement. “We consider the new store to be our ‘jewel box’ with a high level of personal service.”

Ugg Goes Packing
Earlier this month, Ugg Australia introduced its fifth location in New York, in the Meatpacking District. According to the Goleta, Calif.-based brand, Ugg President Connie Rishwain fell in love with the area during a fall ’12 ad campaign shoot. The 1,600-sq.-ft. store will continue Ugg’s global theme featuring zebra wood and champagne-colored metal finishes, while the floor and ceiling are made of natural oak and slate. The location carries the brand’s full collection including accessories.

Marni Arrives in China
Marni recently bowed its first store in China at the Reel Mall in Shanghai. The 860-sq.-ft. boutique features a new modular design, showcasing the Marni Edition and Marni men’s collections. The perimeter of the store is covered with backlit panels in three different patterns. Steel tubes and shelves display the shoes and can be set up in different configurations.

Camper Hits Four
Camper has taken another bite out of the Big Apple. The Spanish fashion-comfort brand opened a store on New York’s Fifth Avenue this month — its fourth location in the city. The 1,600-sq.-ft. space currently features Camper’s transitional Walk in Progress concept, which allows consumers to literally leave their mark on the store by signing or drawing on walls, floors and seating. However, in early 2013, the space will be converted to a Camper Together store, a format that taps designers from a range of disciplines to create interior concepts. First up, Japan-based Nendo, a multidisciplinary studio that combines architecture, interior and graphic design, will revamp the space.

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