Shop Talk: Bonini Heads to Singapore… Wolverine in Manhattan

Massimo Bonini Bows Singapore Store
Massimo Bonini is increasing its footprint in Asia. The multibrand store will on Sept. 15 bow a new shop in the Marina Bay Sand mall in Singapore. The store follows the design of the Hong Kong location with a red bubble chair and steel display racks along the walls. “We foresee an enormous growth potential in the East,” Bonini said in a statement. “That’s why our strategy will focus on increasing significantly our presence there.”

Wolverine Takes Manhattan
Wolverine World Wide Inc. is staking a claim in New York’s retail scene with the debut of The Wolverine Company Store, a pop-up shop in trendy Nolita. The store will officially open on Sept. 18, following last week’s soft launch. “New York is famous for its pop-up stores,” said Christina Vernon, product line manager for the Rockford, Mich.-based company. The vintage-inspired, 1,800-sq.-ft. space at 242 Elizabeth St. showcases product with an old-world vibe. Included in the offering are Wolverine’s heritage 1883 and 1,000 Mile collections, in addition to clothing and footwear from outdoor apparel brand Filson and fashion label Samantha Pleet (both of which collaborate with Wolverine on shoe collections). “We’ve brought in other brands that are like-minded, made in America, or just have a great design perspective,” said Vernon. Also in the mix is apparel from vintage label Bklyn Dry Goods, which designed the space. The store features reclaimed wood and fixtures from former Wolverine tanneries and warehouses.

Brian Atwood Debuts Digital Flagship
Brian Atwood is upping his online game. The designer recently relaunched his website as a digital flagship store, offering the largest selection of his products in the world in one place, as well as exclusive styles. The site offers items from the Brian Atwood footwear and handbag collections and the B Brian Atwood line, and displays digital lookbooks, “The Sex Is in the Heel” film series and content sections personally edited by Atwood. A password-protected, invitation-only area on the site, dubbed “The Vault,” features content relating to Atwood’s inspirations and product designs. “We live in a global digital community today where access is in the palm of our hands,” Atwood said in a statement. “This makes the digital brand and product experience dominant and the global standard. The site was designed to align with everything created to surround the brand, from store design to advertising. It captures the pure glamour state of mind when a woman slips on a Brian Atwood shoe.”

Nine West Launches Vintage Retail
Last week, Nine West expanded its Vintage America Collection into retail with a standalone store in New York’s Soho neighborhood. The shop, a renovated Nine West location, will serve as a platform to showcase the collection, as well as collaborations with brands such as Monica Botkier, Dudine, Cynthia Dugan and Theodora & Callum.

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