Paris-based label Robert Clergerie last week unveiled a new temporary boutique within Selfridges, in the London department store’s Shoe Galleries space.
The pop-up space bowed with the label’s fall ’12 offering, alongside four shoe styles in gold and white, which are exclusive to Selfridges. “The new [Selfridges] shoe department is just like, what more do you want?” said Roland Mouret, creative director of Robert Clergerie. “It’s like caviar every day.”
Helen Attwood, buying manager at Selfridges, added, “There’s a real timeless, feminine and luxurious quality to the [Robert Clergerie] collection.” She noted that the store worked closely with the label’s design team to create the exclusive styles.
The fall/holiday collection carried in Selfridges includes designs such as the Harum, a 1970s-style brown leather platform shoe with an ankle strap, and the Jade, a graphic black-and-white brogue. “Even the shoes that are practical, such as the flat shoes, I try to make them so that you fall in love with them,” said Mouret.
Mouret added that since being named creative director last year, he has worked to find new opportunities for the brand. Earlier this month, Robert Clergerie opened a space within a Delvaux store in Brussels, and on Oct. 1 will debut a new store on Paris’ Rue de Grenelle, adding to the label’s existing stores in the city.
“I’m pushing the company to be really emotional about [its retail] choices,” said Mouret. “Everything is more about going with the emotion of the brand rather than just, ‘Let’s open 10 new shops.’ It has to be about the emotions — like the way women buy shoes.”