Construction of the new shoe floor at Macy’s Herald Square in New York began today, the department store chain said.
The groundbreaking of the shoe floor, slated to be the world’s largest at 63,000 square feet upon completion, kicks off the first phase of a four-year, $400 million renovation project for the entire Manhattan flagship.
Work on the shoe floor is expected to be complete in time for fall ’12, when 300,000 pairs of shoes will be in stock, the firm said.
The new floor also will feature brand-new luxury shoe shops, a designer salon and curated footwear “closets” inspired by New York’s trendiest neighborhoods, as well as a coffee, champagne and chocolate bar.
Other first-stage renovations include dramatic changes to the main floor, mezzanine and second levels, and all Broadway entrances, which are slated for completion by November 2012.
All told, the renovation project, first announced last November, will add an extra 100,000 square feet of selling space, bringing the total retail space at the flagship to 1.2 million square feet.