Hurricane Sandy Soaking Sales

Hurricane Sandy could drench October sales for some retailers.

Even before the storm made landfall Monday night, East Coast storeowners were anxious about its effect on business.

“This will have a huge impact on October numbers,” said Danny Wasserman, owner of Tip Top Shoes in New York, which was closed all day Monday after the city unofficially shut down. By contrast, he added, “Last year we had a blizzard the last week of October, but we stayed open and did a robust business.”

In Boston, athletic retailer Bodega was open on Monday morning, but closed early once all public transportation in the city was halted. “We were having a good day until 2p.m. … We are hoping that online sales are strong through Wednesday [if] people still have power and are going a little stir crazy,” said owner Jay Gordon.

Farther south, Gary Weiner, president of Saxon Shoes in Richmond, Va., said a special “Rain Gear” sale helped drive some demand this past weekend, but business was off about 60 percent on Monday, compared with the same day a year ago. “My biggest concern is the loss of power in our communities,” Weiner said. “I’m holding my breath.”

AGL Sponsored By AGL

Differentiating Through Data and Design

Footwear brand AGL puts forth a contemporary and cool aesthetic rooted in quality and Italian craftsmanship.
Learn More

Access exclusive content