Harry’s Shoes is expanding its footprint on New York’s Upper West Side.
On Thursday, the longtime New York retailer will unveil its expanded space, bringing its total footage from 4,000 sq. ft. to 7,400 sq. ft. The enlarged store will also feature new brands, new product categories, and a new women’s salon area with a tile floor and couches.
“We had grown to the point where we couldn’t even show off the shoes we were carrying because it was just too jammed,” said owner Robert Goldberg. “Then, the space adjacent to the store became available. It’s given us the chance to carry a better selection, get into more businesses, expand our consumer base and evolve.”
As the store’s neighborhood has changed, Goldberg said, with new consumers and new expectations, the store had to alter its approach, too.
“This neighborhood is getting much more upscale,” Goldberg said. “The consumer who is moving in has a more sophisticated taste level.”
To serve that customer, Goldberg said, the store will expand into a number of new footwear categories, including high-end contemporary men’s shoes. For fall, Harry’s will begin selling brands such as John Varvatos and Fratelli Rossetti, among others.
The perimeter of the store is now outfitted with concept shops, while shoes in the interior of the store are displayed on lit tables. The women’s salon area, with its tile floor and couch seating, is “much more contemporary and a better shopping experience,” Goldberg said.
“We’re evolving with the consumer,” he said. “In retail, if you don’t change and grow, you get stale. And every department store in New York is expanding and evolving their shoe departments. So to be competitive, you have to evolve, too.”