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Amazon to Merge Endless Into Main Site

On Sept. 27 Endless.com will be no more.

The site, owned by Amazon.com, will merge with its parent, the company announced this week. The decision is part of the new concentration on high fashion through Amazon.com/fashion, begun earlier this year.

In a statement posted on Endless, the company said the new destination will feature an expanded selection of brands in footwear, handbags, jewelry and watches. Brands specifically listed include Nine West, Frye, Sam Edelman, Rebecca Minkoff and Kate Spade New York.

Amazon did not reply to requests for comment.

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