The Beaverton, Ore.-based label was the official sponsor of Team USA and got plenty of podium time for its apparel and footwear, especially those screaming-green Flyknit sneakers worn during track-and-field. In addition, for the men’s basketball final, Lebron James unveiled a “U.S.A.” edition of his latest signature shoe under Nike: the Lebron X.
The world’s fastest man, Usain Bolt, sprinted into the record books in a pair of Puma track spikes. He became the first man to win the 100-and 200-meter races in consecutive games.
American swimmer Michael Phelps made history as the most decorated Olympian of all time while wearing gear by Speedo, one of the brands owned by Pentland Plc.
In addition to being the official licensee of the 2012 Olympics, Adidas partnered with fashion designer Stella McCartney to create the Team Great Britain uniforms and oversee all Olympic-licensed consumer apparel. All told, more than 3,000 athletes wore its products during the games, including the U.S. women’s gymnastics team.
The brand struck marketing gold with Japanese gymnast Kohei Uchimura. Decked out in Mizuno’s logo during his performance at the Olympic Games, the athlete capped a four-year streak by grabbing the gold medal in the all-around men’s competition.