Startup brands were aiming high at this week’s ENKNYC show in New York.
New shoe vendors at the apparel trade show, which started integrating footwear this past January, said that being placed among clothing brands helped them get exposure to the key accounts they’re targeting.
“Since we’re not competing with each other, our neighboring apparel booths have recommended people to come and look at our shoes,” said Joshua Katcher, founder of New York-based shoe company Brave Gentleman, which launched last year.
Christopher Silverman, SVP of Australian tennis brand Volley, said he was hoping to get spotted by a high-end department store at the show.
“We’re trying to attract better-caliber stores,” he said. “So far, there’s been a lot of exposure.”