Swarovski Elements celebrated the launch of its “Sparkling Contrast” footwear collection at Milan department store La Rinascente on Tuesday.
The Austrian company asked 12 international designer brands, including Alejandro Ingelmo, Casadei, Gio Diev, Jerome C. Rousseau, Maison des Talons, Neorhythm, René Caovilla, Repetto, Robert Clergerie, Rupert Sanderson, Ruthie Davis and Beatrix Ong, to create two different contrasting footwear styles using Swarovski crystals. The creations, which will be displayed in the store windows for a week, will be sold exclusively at La Rinascente’s shoe floor until Jan. 3.
“One pair has already been sold today,” said Swarovski Elements senior communications manager Katherine Van Den Bussche, referring to Casadei’s made-to-order Anastasia sculptural plexi wedges, which are inspired by the Artic and feature a crystal snowflake decoration.
“Casadei shoes are 100 percent made in Italy, except for the Swarovski crystal beads, which are the only ones able to give my creations such incredible light effects,” said designer Cesare Casadei, who is gearing up to present his pre-fall collection in New York within a couple of weeks.
Davis, who also attended the event, created a blue patent leather sandal with suede intarsia covered in Swarovski beads, along with a pair of seashell-inspired open-toe wedges showing a décor with crystals and studs on the heel.