Aerin Lauder’s world is about to get even bigger.
Footwear News has learned that the granddaughter of beauty legend Estée Lauder, who is building a new global luxury lifestyle brand called Aerin, has struck a footwear deal with Jimlar Corp. The sophisticated, upscale collection will launch for spring ’13.
Insiders said the line will feature a mix of wedges and flats that mirror Lauder’s casual, elegant lifestyle. And distribution will be targeted to major department stores.
Lauder is already creating serious buzz in the fashion world. Her much-anticipated beauty line will debut this fall, followed by holiday giftables and then housewares.