Sanita Footwear LLC, the U.S. division of the Danish footwear company, has kicked off 2012 with a new CEO and a relocated headquarters.
Albert Chidiac was officially named CEO in December, replacing Gene Knude, who left the company in 2010. Chidiac was formerly COO of the European Walking Store in Houston.
Following Chidiac’s appointment, the company relocated it headquarters from Temecula, Calif., to Houston. The move, which includes a 50,000-sq.-ft. distribution center, will allow for better delivery times due to its more central location in the U.S., the company said.
“We are also working closely with the Sanita team in Denmark on product development and marketing in order to tailor our brand to the U.S. audience,” said Chidiac, noting product initiatives that include new spins on its classic designs.