Nike Grows Fuelband Distribution

Nike Inc. wants more people to get fit.

The Beaverton, Ore.-based athletic firm announced it is expanding the distribution of its Nike+ Fuelband product across North America and the U.K. On Oct. 31, Nike will launch two new versions of the wristband, which measures a person’s calorie intake and steps taken, as well as a metric the brand created called Nike Fuel — a score for daily physical activity.

The product will be sold at Apple Stores for the first time, and at a broader number of Nike-owned locations in the U.S., Canada and U.K. When the original product debuted this past February, it was only available at select Nike locations and Nikestore.com.

This past year, the athletic company also introduced new digital features embedded into basketball and cross-training footwear that syncs up with Apple products.

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