Nike is expanding Plus.
Speaking at the Nike Innovation Seminar, held at Pier 36 in New York on Wednesday, Nike CEO Mark Parker unveiled the latest iterations of the data-tracking Nike+ program, including a pressure-sensor system that will be incorporated for the first time into basketball and training shoes.
Calling the expansion of the program “innovations we’ve been working on since the closing ceremonies in Beijing,” Parker said the move into new categories builds on the brand’s recent FuelBand launch, which lets Nike users track and share more aspects of their athletic lives.
“It’s the intersection of sports and data,” he said.
The new system puts pressure sensors under the big toe, first and fifth metatarsals and heel of the shoe, and transmits data via Bluetooth to the user’s phone.
The accompanying Nike+ Basketball mobile app will track data including vertical height, speed and quickness over the course of a dunk or a game, and a Showcase mode will allow users to share on-court video of themselves with data superimposed over the action.
The Nike+ Training app customizes workout plans using drill guides by some of Nike’s athletes, including boxer Manny Pacquiao, track athlete Allyson Felix and tennis star Rafael Nadal.
Nike’s new sensor will be available in the men’s Hyperdunk+, and for training in the women’s Lunar Hyperworkout+ and the men’s Lunar TR 1+. All three will retail for roughly $110 more than their non-sensored counterparts and will be available in the U.S., the U.K., mainland China, France and Germany on June 29.
Overall there is increasing interest in the athletic realm for data-tracking product. Last October, Adidas announced the MiCoach Speed Cell, a removable in-shoe device that measures movement, speed, intensity and other factors. Specific apps for soccer and running launched in December, with training, basketball, and tennis in the works for 2012.